Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, encourages new founders to prioritize being profitable at the unit level. Paying attention to unit economics, she says, helps build simpler business models that are easier to replicate and scale, and leads founders to a better strategic understanding.

Video clips from: Strategy for New Companies [Entire Talk]

3 minutes

The Virtue of Doing Nothing

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2 minutes

Strategy in Nascent Markets

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4 minutes

What Good Entrepreneurs Think About

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2 minutes

Mindsets of Successful Founders

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3 minutes

The Importance of Unit Economics

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3 minutes

Combining Learning Processes

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