Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
People who have experienced significant public failures can provide invaluable insight and empathy when you’re facing a crisis of your own, says PagerDuty CEO Jennifer Tejada. She encourages entrepreneurs to seek out people with “failure experience” as their advisors and board members.