Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
PagerDuty CEO Jennifer Tejada describes how she built a powerful team (and outwitted imposter syndrome) while managing marketing for i2 Technologies, a public company that focused on bringing manufacturing supply chains into the digital era. The key, she found, was to surround herself with the best people she could find – even if that meant managing people who were both older and more experienced than herself.