Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
How does an average student from an average middle class Midwestern family become the CEO of a public SaaS company? For PagerDuty CEO Jennifer Tejada, it didn’t involve some grand plan or overwhelming talent. Instead, she says, her career and the careers of those she respects have been powered by grit. Drawing on Angela Duckworth’s book “Grit,” Tejada urges aspiring entrepreneurs to practice daily resilience.