Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When PagerDuty CEO Jennifer Tejada graduated from college, she veered from her intention to study public health management and instead took a job with Proctor & Gamble. She credits that company’s “leadership academy” approach to many of her subsequent successes, and recommends that future entrepreneurs seek out opportunities to build fundamental leadership and management skills.