Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Delivering great financial performance and products isn’t enough, argues PagerDuty CEO Jennifer Tejada. She describes how she has transformed PagerDuty into a significantly more diverse company over the past three years, and urges entrepreneurs to “set the tone from the top” when it comes to diversity and other core values. Creating a culture that is bold and outspoken about its values, she observes, is one of the most rewarding aspects of leading a company.