Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Kathleen Eisenhardt, Stanford W. Ascherman M.D. Professor in Stanford Engineering, introduces her definition of strategy and her focus on strategy in nascent markets, which are characterized by uncertainty, ambiguity, and speed. Because these markets are new, founders cannot plan their strategies, but they must still be coherent in order to be successful.
