Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
The hardest and most crucial task of any CEO, observes Lever co-founder and CEO Sarah Nahm, is to be the storyteller of the business – both to customers and to employees. The key, she finds, is to have a message that’s simple, and that motivates everyone on the team to run as fast as possible in the same direction.