Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Lever co-founder and CEO Sarah Nahm describes now “design thinking” has impacted her approach to running a company. The same tools you would use to design a product, like identifying both explicit and implicit needs before you focus on solutions, can be used to design company strategy and culture.