Relentless Attention to Culture

HubSpot Co-Founder Dharmesh Shah, whose 128-slide presentation “Culture Code” has tallied over 2 million views online since its 2003 debut, flips a popular line from the movie “Fight Club” and says company culture is more like software than hardware. “You should be iterating on it and building on it just like a product,” says Shah, who likens a company’s culture to its “operating system.”