Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Software engineer Tracy Chou, a prominent advocate for more diversity in tech, recalls when she realized that an industry so data driven had none on the number of women in the workforce. A founding advisor to Project Include, Chou recounts how the open database she created in 2013 gave her peers a simple way to address a problem that seemed too large to do anything about individually.