Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
What has kept thredUP co-founder and CEO James Reinhart motivated during the 12 years he’s been scaling the company? The best tool to keep founders engaged, he finds, is a powerful mission. If you truly believe you’re making the world a better place, it’s much easier to meet challenges and persevere.
