When building a marketplace, should founders first focus on supply or demand? thredUp co-founder and CEO James Reinhart argues that founders should look for the largest long-term constraint on the business and solve for that. For a consumer business, he finds, that will usually mean focusing on supply.

Video clips from: Scaling Sustainable Fashion [Entire Talk]

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Marketing Sustainability

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Attack Markets or Create Markets?

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Mission = Resilience

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Solving the Chicken-and-Egg Problem

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Investor-Product Fit

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