thredUp co-founder and CEO James Reinhart advises founders looking to educate consumers about sustainability to avoid preaching, and instead try patting them on the back for their good choices.

Video clips from: Scaling Sustainable Fashion [Entire Talk]

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Marketing Sustainability

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Attack Markets or Create Markets?

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Mission = Resilience

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Solving the Chicken-and-Egg Problem

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Investor-Product Fit

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