In response to a question about whether entrepreneurs should attack an existing market or create a new one, thredUp co-founder and CEO James Reinhart explains that, in his case, it was a sequence that started with attacking an underserved market, but evolved into creating and expanding a new community of buyers and sellers.

Video clips from: Scaling Sustainable Fashion [Entire Talk]

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Marketing Sustainability

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Attack Markets or Create Markets?

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Mission = Resilience

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Solving the Chicken-and-Egg Problem

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Investor-Product Fit

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