Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Sandy Jen, co-founder of senior-care startup Honor, talks about how young entrepreneurs often keep their ideas to themselves so others won’t steal them. But, referencing the metaphor of projects as the “babies” we want to hold tight and protect, Jen notes that all infants love to run around naked. “Ideas don’t grow in a vacuum,” she says. “Ideas only improve if you get feedback.”