Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When you doubt your abilities or expertise, remembering all the hard work you’ve done to date can be a source of confidence, says entrepreneur Sandy Jen. She describes how plagued with doubt she was while launching her first startup, and how she built up a reservoir of courage by taking stock of her accomplishments along the way, which helped her get through especially stressful times.