Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Challenges can seem less intimidating when you see someone you can relate to take them on, explains Sandy Jen, co-founder of senior-care startup Honor. She recalls how witnessing her boyfriend in college embracing entrepreneurship wholeheartedly began to melt the fears and insecurities she grew up with – and emboldened her to become an “unlikely entrepreneur” herself.