Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
When asked what he studied in school that set him up for success, Instagram co-founder Kevin Systrom singles out the field of decision analysis. Understanding the concepts of “expected value” and “variance,” he observes, fundamentally impacted the way he makes decisions. He adds that “expected value” is about much more than money; decision analysis can also help you optimize for things like utility and happiness.