Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Kevin Systrom, co-founder of Instagram, observes that his role at Instagram grew and shifted constantly as the venture scaled. To build a productive and scalable organization, he continues, you need to be willing to effectively fire yourself from certain duties, and replace yourself with someone better. This tactic allows leaders to leverage their output, while also learning from colleagues that have expertise in a particular niche.