Instagram co-founder Kevin Systrom advises aspiring entrepreneurs to ask themselves two fundamental questions: “What problem am I solving?” and “How broad is that problem?” The answers to those two questions, he finds, often separate the small, personal projects from the ventures that have a shot at becoming successful companies.

Video clips from: How Instagram Scaled [Entire Talk]

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Two Key Questions for Aspiring Entrepreneurs

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When Is the Right Time to Start a Company?

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