Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Investor Cindy Padnos describes the ways in which she built the trust of investment partners when she founded Illuminate Ventures. In conversation with Stanford Consulting Professor Tom Kosnik, Padnos explains how she initially utilized her own funding as a proof of concept on her ability to achieve returns and solid exits.