Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Investor Cindy Padnos explains why she chose to found Illuminate Ventures in 2009, based on trends she saw in how business processes were being altered due to major shifts in technology. “I am still an entrepreneur at heart,” says Padnos, “and when you see an opportunity, you take advantage of it and create something new.”