Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Bob Sutton, Stanford professor emeritus of management science and engineering and co-author of “The Friction Project,” observes that friction isn’t always bad. He gives the example of a military employee who successfully pushed back against using a non-FDA approved device invented by Elizabeth Holmes, who has since been discredited because the device didn’t work.
(EDS NOTE: THIS CLIP INCLUDES EXPLICIT LANGUAGE.)