Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Sophia Edelstein, co-founder and co-CEO of Pair Eyewear, shares how she and Nathan Kondamuri sought out their first hire in an unconventional way — while still students at Stanford — after figuring out who had the expertise to bring their product to reality and protect it through intellectual property.