Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith offers entrepreneurs a rubric to determine their target market and audience, so they can feel confident they’re pursuing a viable business opportunity. Drawing on her experience at Twilio, she illustrates how that company’s focus on entrepreneurial developers in particular enabled them to succeed with a precisely defined target market.