A decade ago, Sal Khan envisioned using technology to tailor education to individual and community needs.
Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith explains that, at the start of the career, she thought branding was about a logo and a color scheme. She now understands that brands are much more powerful, and encompass a company’s actions, values, and interactions with the customer, as well as the customers’ overall feeling about the company.
