Stanford adjunct lecturer and entrepreneurial marketing expert Lynda Kate Smith explains the importance of developing a clear go-to-market strategy early in a startup’s journey. The right GTM strategy, she finds, aligns the organization and even informs decisions about the product itself.

Video clips from: Marketing for Entrepreneurs [Entire Talk]

5 minutes

The Power of Brands

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5 minutes

The Importance of Ethical Marketing

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6 minutes

Everything Starts With Who

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4 minutes

It’s Never Too Early for a Go-To-Market Strategy

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3 minutes

Marketing Is a Strategic Conversation

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