Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Thomas Prescott, CEO of Align Technology, used to believe a company was launched with a good idea and then a team was assembled to bring that idea to fruition. He now feels strongly that an “A” team must first be assembled, and then brilliance will roll out from their collaboration. Everything starts with having the right team around the table, and that team – including yourself – will always be evolving.