Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Despite being a self-professed failure as an entrepreneur, Thomas Prescott, CEO of med-tech firm Align Technology, points out the value of having a solid operations person at a growing start-up. According to Prescott, first-to-market entrepreneurs face great challenges to capture market share, and an effective operator can help build healthy growth.