Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Align Technology CEO Thomas Prescott discusses the financing history of the company from its inception to initial product launch. Prescott points out a historical difference indicative of the roaring 1990’s – namely, $280 million in financing before the company turned a profit. Today, virtual product models and increased pressure on profitability would make this heavy financial front-loading difficult to achieve.
