When introducing a new medical device such as “invisible” orthodontics, it can be a struggle to bring the medical community on board. Align Technology CEO Thomas Prescott discusses the necessity of clinical research documentation and sales and marketing materials targeting both patients and practitioners as essential tools for product push. Prescott points out introducing new devices is particularly challenging when the technology does not improve patient mortality.

Video clips from: Leadership and Disruptive Technologies [Entire Talk]

1 minutes

Maintain a Healthy Paranoia

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2 minutes

Love the Journey

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2 minutes

Everything Starts with the Right Team

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3 minutes

No Patience for Profitability

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3 minutes

Gaps of Opportunity in Technology

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4 minutes

Marketing Medical Technologies

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4 minutes

Balancing the Founder/Operator Relationship

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2 minutes

From Funding to Product Launch

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4 minutes

Technology Benefits from Operations

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