Sophia Edelstein, co-founder and co-CEO of Pair Eyewear, explains how the company connects with extreme users — people who buy hundreds of their products — through viral-friendly marketing and building online community.

Video clips from: From Stanford Students to Co-CEOs [Entire Talk]

6 minutes

The Rewarding Risk of ‘Shark Tank’

Watch now

2 minutes

Encouraging Extreme Users

Watch now

4 minutes

Finding the Right Expert

Watch now

2 minutes

Choosing Investors

Watch now

3 minutes

Hiring as You Grow

Watch now

6 minutes

Co-Founders and Co-CEOs

Watch now

Share Post