Fortune magazine Senior Editor Adam Lashinsky describes how Apple maintains accountability in project development through the identification of a DRI: Directly Responsible Individual. Lashinsky also discusses other aspects of Apple’s unique culture, including the lack of general managers and allowing teams to work in a start-up manner within the larger organization.

Video clips from: Secrets at Apple’s Core [Entire Talk]

3 minutes

Doing the Best Work of Your Career

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2 minutes

Leadership Questions for Apple

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2 minutes

Stay on Simple Messages

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2 minutes

Directly Responsible Individuals

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4 minutes

Insanely Great Integration

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2 minutes

Every Detail Matters

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5 minutes

Keeping Company Secrets

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5 minutes

When Steve Jobs Returned to Apple

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3 minutes

Do You Need to be Steve Jobs?

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