Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Fortune magazine Senior Editor Adam Lashinsky describes how Apple maintains accountability in project development through the identification of a DRI: Directly Responsible Individual. Lashinsky also discusses other aspects of Apple’s unique culture, including the lack of general managers and allowing teams to work in a start-up manner within the larger organization.