When Steve Jobs Returned to Apple

Adam Lashinsky, Author

In Brief

Video clip from Secrets at Apple’s Core [Entire Talk] / May 23, 2012

Entrepreneurial Thought Leaders

May 23, 2012

Duration:

5 minutes

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Fortune magazine Senior Editor Adam Lashinsky explains the challenges faced by Apple when co-founder Steve Jobs returned to the company in 1997. With the company on the verge of insolvency, Lashinsky discusses what actions Jobs took to streamline the product line, fix supply chain operations, and unify the company’s branding.

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