Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Based on his research into the inner workings of Apple, Fortune magazine Senior Editor Adam Lashinsky describes the premium the company places on keeping secrets, even when it comes to internal communications and processes. According to Lashinsky, Apple’s commitment to secrecy often includes employees only seeing finished products they worked on once the products are revealed to the general public.
