Companies that top their category don’t just sell more product than their competitors, they likely created the category and made people see the world in a new way, according Mike Maples Jr. of Floodgate, which has invested in groundbreaking startups such as lyft, TaskRabbit and Twitter. He points to how Apple essentially created the categories of digital-music players, smartphones and tablets.

Video clips from: Dare to Do Legendary Things [Entire Talk]

2 minutes

Make Your Life Legendary

Watch now

3 minutes

Create New Categories

Watch now

2 minutes

Have a Sense of Urgency

Watch now

2 minutes

Clarity of Business and Price

Watch now

6 minutes

The Dance of Product-Market Fit

Watch now

2 minutes

Network-Effects Businesses

Watch now

3 minutes

Capitalism and Competitive Advantage

Watch now

2 minutes

Technical and Management Debt

Watch now

6 minutes

Exponential Edge for Startups

Watch now

Share Post