Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
In response to a question about whether entrepreneurs should attack an existing market or create a new one, thredUp co-founder and CEO James Reinhart explains that, in his case, it was a sequence that started with attacking an underserved market, but evolved into creating and expanding a new community of buyers and sellers.