Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Dharmesh Shah, co-founder and CTO of HubSpot, discusses why a company should document its culture. A self-taught expert on the topic, Shah says defining your company’s culture will foster a clear and common understanding and serve as a resource that can be cited and revisited any time. Employers shouldn’t be able to say they “hire for culture fit unless you can tell people what that culture is.”