Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Tech entrepreneur Bob Tinker goes over what he calls the “Founder Oath,” which consists of several pledges: to separate ego from the business, to always serve the company and the team, and to acknowledge that clashes among co-founders can kill a startup. The fourth promise states, “If the company is fortunate enough to grow beyond me, I will step aside gracefully for the good of the mission.”