Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
After driving a company all the way to a successful IPO, founders sometimes find their commitment and energy wavering. Should they step down when the first “blah” phase hits? Maybe, says Meebo co-founder Elaine Wherry, but not before feeling out several possible futures.