Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Just about every startup has a “Plan B”-a direction to pivot if the market forces the initial strategy to shift. But Meebo co-founder Elaine Wherry cautions that a Plan B without a built-in team to execute it is almost as bad as no Plan B at all.