Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stitch Fix founder and CEO Katrina Lake reflects on the role of money in her entrepreneurial journey, revealing that wealth wasn’t a primary motivator for her in starting her company. Instead, she was focused on solving a fascinating problem and creating the job she wanted. She urges founders to focus less on compensation and more on purpose.
