Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stitch Fix founder and CEO Katrina Lake explains that she started her company with almost zero management experience. As a result, she couldn’t lean on tested leadership expertise to gain respect. Instead, she built trust through authenticity and vulnerability. She urges other founders to do the same, suggesting that openness is a valuable tactic for creating connections and trust.