Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Stitch Fix founder and CEO Katrina Lake observes that there are many historical stereotypes around what a typical entrepreneur looks like. She emphasizes the importance of elevating and celebrating the narratives of founders from more diverse backgrounds, and shares how stories of the immigrants and strong women in her family tree were powerful motivators for her own entrepreneurial journey, and helped instill a belief that anything is possible.
