Alexandra Zatarain,
Eight Sleep
Refining Price Point and Messaging
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Even minor experiences that teach you to embrace failure and weather mild embarrassment — like a ballet class or a hip hop dance class — can become powerful tools in building courage. Stitch Fix founder and CEO Katrina Lake observes that confidence is learned, not innate, and can be fostered by doing scary things.
