Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Patrick Schmitt and Jenny Xia Spradling, co-founders and co-CEOs of FreeWill, advise entrepreneurs on how to maintain their company values as their ventures grow. Values established early on will perpetuate as new employees come in, they find, if leaders are consistent, and reiterate the values often.