Jenny Xia Spradling, co-founder and co-CEO of FreeWill, explains how she and co-founder Patrick Schmitt established values at the beginning of forming their startup, and how they’ve integrated those values into every aspect of the company in the years since.

Video clips from: Building From Values [Entire Talk]

3 minutes

Mission-Driven Fundraising

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1 minutes

People Power

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2 minutes

Scaling Your Values

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3 minutes

Building a Culture of Kindness

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3 minutes

Start with Shared Values

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3 minutes

How to Lead as Co-CEOs

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