Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jenny Xia Spradling, co-founder and co-CEO of FreeWill, explains how she and co-founder Patrick Schmitt established values at the beginning of forming their startup, and how they’ve integrated those values into every aspect of the company in the years since.