Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Jenny Xia Spradling, co-founder and co-CEO of FreeWill, explains how her startup decided to become a public benefit corporation and pursue venture capital investors. She encourages founders to put thought into their funding sources, considering what they value as entrepreneurs and what best fits their company’s mission.