Jenny Xia Spradling, co-founder and co-CEO of FreeWill, explains how her startup decided to become a public benefit corporation and pursue venture capital investors. She encourages founders to put thought into their funding sources, considering what they value as entrepreneurs and what best fits their company’s mission.

Video clips from: Building From Values [Entire Talk]

3 minutes

Mission-Driven Fundraising

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1 minutes

People Power

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2 minutes

Scaling Your Values

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3 minutes

Building a Culture of Kindness

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3 minutes

Start with Shared Values

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3 minutes

How to Lead as Co-CEOs

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