Alexandra Zatarain,
Eight Sleep
Using Your Mission to Find Your Customer
Product-market fit is a journey. Knowing your audience and mission will help you on your way.
Patrick Schmitt, co-founder and co-CEO of FreeWill, describes how the company incorporates kindness into its culture in practical ways. Managers look for empathy in potential new hires, employees build a culture of caring for each other, and leaders openly talk about mistakes without focusing on blame.